Kicking Gas starring Arnold Schwarzenegger was the second Electric For All campaign powered by Veloz. The wildly successful electric vehicle awareness and education campaign launched in 2019 and featured the ever popular Howard Kleiner character played by former California Gov. Arnold Schwarzenegger.
The campaign videos were supplemented with paid social media placement on Facebook and Instagram; search placement on Google, YouTube and Bing; digital display banners and 37 billboards along major commuter arteries in Northern, Central and Southern California. Most significantly, Schwarzenegger amplified the creative content on his personal social media channels, allowing the campaign to tap into the massive Arnold fan base. With more than 16 million video views, Kicking Gas outpaced our expectations and has earned the “viral video” badge of honor.
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