Press Contact:
Margaret Mohr
margaret.mohr@veloz.org
Press Release:
Veloz Launches New Electric For All Campaign
Read September 21, 2022 Press Release Here
Myths Busting Myths
There’s a myth out there and the Electric For All consumer education campaign powered by Veloz is here to bust it!
Veloz’s highly successful 2022-2023 Electric For All campaign rounded up Sasquatch, a family of Martians, a unicorn and the Tooth Fairy to build on the growing public interest for EVs and help overcome the “mythical” barriers to EV adoption.
Over the last decade, broad awareness of battery electric vehicles (BEVs), plug-in hybrid electric vehicles (PHEVs) and fuel cell electric vehicles (FCEVs) has dramatically increased; however, many questions remain. Electric For All, powered by Veloz, is on a mission to educate the public about the many benefits of going electric and bust these common EV myths for good!
Campaign Reach
From inception to execution, this campaign aimed to reach diverse and historically under-served communities where they are to educate, inspire and dispel the myths holding people back from choosing to go electric — whether that’s to own, rent or ride share in an EV.
Campaign Video Spots
The campaign launched with a series of English and Spanish-language videos featuring live-action, practical and visual effects that brought these well-known myths to life. The hilariously clever video spots were directed by Eric André — stand-up comedian, actor, producer, television host and writer most known for his Netflix movie “Bad Trip” and his comedy series “The Eric André Show.”
Campaign Media
The Myths Busting Myths always-on paid media strategy included heavy-up periods during key potential purchase seasons and events, with a minimum of 50% of the total media buy committed to priority communities in California.
Along with paid media across channels like programmatic Connected TV (CTV), video, audio, display, native, digital out-of-home including Gas Station TV, billboards and outdoor projections in four major cities throughout the state, paid social, and paid search, the campaign garnered organic and earned coverage via public relations outreach, in-kind public service segments, social media engagement, and more!
The campaign focused on sending consumers to ElectricForAll.org’s innovative consumer tools that make going electric easy for consumers. Veloz also created ElectricForAll.org/es, which allowed Spanish-language advertisements to be linked directly to a Spanish-language website.
Meet Our Campaign Partners
Veloz — the power behind Electric For All — was awarded a California Governor’s Office of Business and Economic Development’s (GO-Biz) ZEV Consumer Awareness Grant to bring partner organizations together to further their local work in the EV space while also spreading the statewide Electric For All message far and wide. From in-person EV ride and drive events in priority communities and focus groups surveying current ride-share drivers on the switch to EVs, to dedicated webinars to promote expedited electronic EV charging permitting, campaign partners amplified the messaging while bringing their proven community programs to the table to accelerate EV adoption.
Check out how each of our campaign partners is making the Electric For All goal a reality and get involved!
GRID Alternatives
GRID Alternatives is a national leader in helping economic and environmental justice communities nationwide get clean, affordable solar power and solar jobs, and our energy access work is lighting up off-grid communities across the globe. By partnering with affordable housing organizations, job training groups, government agencies, municipalities, utilities, tribes and local communities GRID Alternatives is making clean energy a win for everyone. GRID’s Access Clean California tool helps low to moderate households apply for grants and rebates on electric vehicles.
Get Involved:
Charge Across Town
Charge Across Town (CAT) works directly with consumers, community organizers, local government and the automotive industry across California to educate and get people excited about purchasing, driving and charging electric vehicles. CAT’s approach is to produce fun, user-friendly events in a non-sales environment to allow people to ask questions, talk to EV owners, learn about incentives and take EVs out for a test-drive. Data shows that when people can get behind the wheel of an electric vehicle and take it out for a spin, they are more likely to purchase an EV.
Get Involved:
Ecology Action
Ecology Action is a recognized statewide leader in the effort to create a thriving environment and low-carbon economy. They design effective programs in energy, water efficiency and sustainable transportation. Through collaboration, Ecology Action is accelerating the rapid reduction of greenhouse gas emissions (GHG) by empowering businesses and individuals to take climate action. Their EVs for Everyone program provides online education, tools, and resources along with FREE EV Purchase Guidance Assistance for navigating the switch from gas-powered to electric vehicles.
Get Involved:
Electric Transportation Community Development Corporation
Electric Transportation Community Development Corporation (ETcommunity) strives for an equitable transition of transportation, jobs and other environmental benefits of electric transportation through outreach and education in communities most impacted by air pollution and economic disparity. Their Prove It! Campaign actively demonstrates the benefits of electric vehicles by collaborating with faith- and community-based organizations as outreach and influence centers. Each Prove It! event is uniquely planned with the community in mind, sharing insights and collecting information on their priorities.
Get Involved:
EVNoire
EVNoire is a national award-winning consulting organization working on electric, connected, shared and autonomous mobility solutions. Our work focuses on two core areas: e-mobility best practices and e-mobility diversity, equity and inclusion. EVNoire specializes in providing business solutions to enhance and accelerate electrification and decarbonization strategies for utilities, auto manufacturers, transit authorities, cities, government agencies, rideshare and delivery network companies, nonprofits, and more. EVNoire also engages stakeholders on workforce and economic development opportunities in the alternative fuel/electric vehicle economy.
Get Involved:
Hydrogen Fuel Cell Partnership
The Hydrogen Fuel Cell Partnership (HFCP), formerly the California Fuel Cell Partnership (CaFCP), is an industry and government collaboration aimed at expanding the market for fuel cell electric vehicles powered by hydrogen to help create a cleaner, more energy-diverse future with no-compromise zero emission vehicles. Regardless of the issue or matter, HFCP and its members are engaged on a day-to-day basis to advance the deployment of fuel cell passenger vehicles, transit buses, trucks and other forms of hydrogen mobility.
Get Involved:
Rural County Representatives of California (RCRC)
Thr Rural County Representatives of California (RCRC) is a thirty-nine member county service organization that champions policies on behalf of California’s rural counties. RCRC is dedicated to representing the collective, unique interests of its membership, providing legislative and regulatory representation at the State and Federal levels, and providing responsible services for its members to enhance and protect the quality of life in rural California counties. RCRC will complement the efforts of the Electric for All campaign by working directly with local government partners to promote EV policies and infrastructure.
Get Involved:
Univision
TelevisaUnivision is the world’s leader in Spanish-language media and content. The company’s portfolio includes the top-rated broadcast networks Univision and UniMás in the United States. The combination of Televisa’s media content and production assets and Univision brings together the content, production capacity, intellectual property, global scope and financial resources to capture the massive market opportunity to serve Spanish-speaking populations across the globe.
Get Involved:
The National Going Electric Pledge
New for this campaign, Veloz partnered with Generation180 to dramatically increase electric vehicle purchase intent with the new National Going Electric Pledge. The collaborative effort encouraged individuals across the country to commit to making their next car electric and resulted in over 100,000 people signing the pledge!
Thank You to Our Campaign Sponsors
The following sponsor organizations were vital to the creation and execution of the 2022-2023 Electric For All public education campaign. Thank you for your commitment to accelerating California’s Electric For All future. Interested in becoming an Electric For All campaign sponsor? Learn more!
Apex Sponsors
Power Sponsors
Torque Sponsors
Camber Sponsors
Meet Our Members
Electric For All campaigns are powered by Veloz and its diverse blend of public and private sector members that position the organization for strategic growth and maximum impact as we continue our mission to accelerate transportation electrification.